A lot of people use twitter as their social media of choice. Me personally I really don’t use it as much as say facebook, but I do understand the impact that it has on social network. I’ve tried to get into it, but I just could never fully appreciated it. Maybe it’s the 140 character limit. Maybe it’s the obsessive post and repost from celebrities, but one thing is for sure people are twitter crazy.
For journalist Twitter can be used as another platform to post content. Many anchors and news personalities already have Twitter accounts and regularly make posts. Many news organization themselves have corporate accounts, which serve mainly as promotion. The platform allows journalist to report on the go. It’s extremely helpful for freelance journalist to build a following on Twitter, which can lead your users to make their way to your personal blog through links. This is a perfect way to build a audience and keep them inform.
Of course Twitter has it’s drawbacks. For one people seem to say the most idiotic things on Twitter. As a journalist you have to be extremely careful about what you post. Seriously your career could depend on it. Look at former PR executive Justine Sacco she went on a trip to South Africa and posted a tweet on the plane saying, “Going to Africa, Hope I don’t get aids, just kidding, I’m white”. By the time she landed in South Africa the tweet went viral. Funny thing about it is you would think that a person working in PR would know better. That’s the thing about social media people get a little too comfortable and forget that they have jobs that can be effected by one bad tweet.
Twitter can be used for promotion and publicity as a journalist. You also can engage your audience by creating hashtags and getting your followers to post content based on that hashtag. The audience wants to feel involved and one hashtags is one way to do it. You also want to participate in it too. Twitter is one way for journalist to get involved in creating content even if they haven’t found a job in the industry.